Revolutionizing Skills-Based Volunteering: Tata's Journey with Chezuba’s Scalable Solutions

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About Tata ProEngage

Tata Sustainability Group (TSG), a subsidiary of Tata Sons, leads sustainability and corporate social responsibility (CSR) initiatives for 84 Tata Group companies. One of its flagship programs, ProEngage, focuses on skills-based volunteering, enabling Tata employees to leverage their expertise for meaningful social impact.

However, scaling and evolving the ProEngage program presented unique challenges, and TSG turned to Chezuba for tailored solutions.

Challenges

• Increasing Volunteering Opportunities:
  Tata wanted to expand its volunteering catalog by sourcing more projects for both in-person and virtual skill-based volunteering. They recognized the growing preference among employees for online volunteering, which offered flexibility and convenience.
• Diverse Skill-Based Projects:
  To keep employees engaged, Tata needed a broader variety of skill-based projects across different domains and causes, addressing the monotony in their existing offerings.
• Global Engagement:
  While most employees were based in India, Tata’s global workforce in North America, Europe, and the Asia-Pacific region required access to volunteering opportunities worldwide.
• Organizational Support:
  The scale of the ProEngage program demanded reliable planning and execution, particularly in onboarding nonprofits. Sourcing, screening, and preparing nonprofits for collaboration posed a significant logistical challenge.
• Operational Support:
  Managing the lifecycle of projects—regular follow-ups, status updates, and completion reports—needed robust systems and consistent oversight to ensure smooth delivery.

Solutions by Chezuba

Chezuba provided a comprehensive, tech-enabled solution to revamp and scale ProEngage while addressing Tata’s pain points:

• Expanded Global Reach:
  With a database of 12,000+ nonprofits across 100+ countries, Chezuba enabled Tata employees to volunteer globally, bridging gaps between geographic locations and causes. This included opportunities for employees working abroad to contribute to nonprofits in their hometowns or foreign locations, fostering deeper personal connections.
• Diverse Project Portfolio:
  Chezuba’s partnerships allowed TSG to offer projects that catered to varied skills and causes, from marketing and website development to strategic planning. Employees could choose projects aligning with their expertise or explore new skills for personal and professional growth.
• Thorough Vetting Process:
  Nonprofits underwent a rigorous evaluation process, ensuring alignment with Tata’s values. Chezuba verified documentation, certifications, and project needs before onboarding nonprofits, creating a seamless experience for all stakeholders.
• Tailored AI-Powered Matching:
  Chezuba used AI-powered tailored matching to connect employees with nonprofits based on their interests, skills, and preferred causes. Special requirements from either party were addressed to ensure optimal collaboration.
• Ongoing Support:
  Chezuba managed project workflows through regular bi-weekly follow-ups, milestone updates, and 24/7 support via phone and email. At the end of each cycle, Tata received consolidated reports detailing project outcomes, success stories, and recommendations for improvement.
• Administrative Dashboard:
  Chezuba introduced a dashboard for TSG to monitor project progress, track employee engagement, and make adjustments where necessary.

Chezuba’s collaboration with Tata Sustainability Group has transformed ProEngage into a scalable, inclusive, and impactful program. By leveraging Chezuba’s global nonprofit network and tailored project management solutions, Tata has empowered its employees to make meaningful contributions to communities worldwide.

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