Write fundraising proposal

This project was aimed to create fundraising proposals on various causes in order to reach out to potential donors

Impact Stories

Spotlighting the contributions of volunteers making a difference with their skills through Chezuba.

NGO

Kankura Masat Social Welfare Society

Sajal Kanti Kayal, Project Coordinator

Kankura Masat Social Welfare Society (KMSWS) was established in 1999. It is working to improve the poor conditions of education, environment, and health through various developed well-planned models in the Masat region of West Bengal. The organization works to uplift and empower underprivileged community members through promoting and selling products crafted by local artisans.

Volunteer

Subham Bandyopadhyay

Senior Consultant, Tata Consultancy Services

Subham has over 20 years of working experience in Program Management. He recalls his first encounter with volunteering during floods in Kolkata in 2018. At that time, he was a part of the flood relief team and that experience made an impact on him. Being a program manager, he really appreciates the organised approach of Proengage and when the opportunity knocked his door, he decided to give it a try. As a people person, he wanted to use his communication skills and be involved in a work with an NGO affected by the pandemic close to his area.

Volunteer

Subhojit Mukherjee

Manager, Tata Consulting Engineers

A civil engineer by profession with overall 10 years of experience, Subhojit joined Tata Consulting Engineers only 2 years back. Only after joining Tata, he got exposed to volunteering. It was during the lockdown when he realised he gained some spare time and wanted to use it for social work. Being a first time ProEngager, he applied for a project where he was completely sure he can help the NGO with his skills. Since his area of expertise involves proposal writing for industrial plants infrastructure, writing a fundraising proposal seemed like a perfect choice.

The Story

Project Execution

Being first time ProEngagers, both volunteers were curious about their upcoming experience. Although unsure of the outcome, their genuine zeal to make a fruitful contribution to the NGO was a path to success. 

After their initial meeting, Subham and Subhojit have learned more about the work of Kankura Masat Social Welfare Society (KMSWS). The director Sajal has explained to them that the NGO is planning to search for donors for their various projects that included providing eLearning for 500 high-school students during the COVID-19 pandemic, manufacturing of reusable cotton sanitary pads for the women and girls in poor areas, ambulance service to provide transportation to the nearest hospital and promotion of organic farming. To ease understanding of his expectation, Sajal also provided a few templates of their previous fundraising proposals. 

As they confess, the two volunteers really “clicked” and developed camaraderie during the project. Subhojit explains: “We remained very informal and Subham was on the same page. We distributed the work very flexibly and there wasn’t a leader as such. We reviewed each other’s work”. Sajal also appreciated that all of them could speak in the regional language that made the interaction between them very comfortable and easy.  

Subham recollects that Sajal would review their work and provide constant feedback: “he was very open-minded and receptive of our ideas and suggestions. I remember, he would be really amazed by our inputs and that made me really happy that I was able to help him and told him something new.” Sajal recollects: “Subham and Subhojit were extraordinary. They would be so proactive, pushing us for meetings, every week we will meet and review. That was really amazing.”

As a result, Kankura Masat Social Welfare Society received 4 different fundraising proposals. Sajal is enthusiastically explaining further: “not only they [the volunteers] saved us about 50,000 INR, but we have learned so much from them. They have enriched our team. We have gained valuable inputs, sources and knowledge.” Moreover during the time of the interview Sajal mentioned that they have already a potential donor for one of the proposals Subham and Subhojit prepared.

Challenges faced

As much as both Subham and Subhojit were experienced in writing similar proposals in the past, the nonprofit sector and the huge variety of areas the organization wanted to cover created a few challenges to solve.

“We sometimes had to do a lot of research to understand the sector more,” Subhojit mentions. Some of the areas, like organic farming and sanitary napkins manufacturing were very new and needed expert information. Subham also seconds Subhojit: “Data collection was an issue. It would have been easier if the NGO already had some data about the projects they are working on and were able to get in touch with an expert in that area.” The volunteers eventually managed to leverage their network of friends and colleagues and collect necessary information for the proposals.

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